Celebrity beverage brands have been going strong for quite some time, and they’re not going anywhere anytime soon. 2024 marked the launch of quite a few, giving us new flavors of everything from non-alcoholic beer to whisky, and here are three that got everyone talking.
Kylie Jenner – Sprinter
After taking the beauty world by storm with Kylie Cosmetics, Kylie Jenner tried to enter the beverage scene with the launch of Sprinter. She introduced a line of premium canned vodka sodas, made with vodka, sparkling water, and real fruit juice, offering such flavors as black cherry, peach, grapefruit, and lime.
Beyoncé – SirDavis
We can count on Beyoncé to rock our world with each of her business ventures, and she did it again with her whisky brand SirDavis. Launched in collaboration with Moët Hennessy, this whiskey is a homage to her great-grandfather Davis Hogue and celebrates the singer’s southern heritage.
Tom Holland – Bero
Tom Holland took a personal approach when he decided to launch his own beverage brand and settled for one inspired by his sobriety battle. He introduced a non-alcoholic beer brand Bero, offering three flavors Noon Wheat, Kingston Golden Pils, and Edge Hill Hazy IPA as a part of its initial launch.
