Brand collaborations inspired by Wicked are everywhere these days, and some of them even entered the world of food. From Oreo to Betty Crocker, several brands we all know and love released collaborations inspired by this musical, and here are five of the very best.
Oreo
Oreo celebrated the release of Wicked by launching limited-edition cookies, called Green Elixir in honor of Elphaba and Bubblegum in honor of Glinda.
Rice Krispies Treats
Rice Krispies Treats paid homage to this iconic musical by releasing a special edition of crispy marshmallow squares covered with white and green sprinkles.
Starbucks
Wicked fans can also celebrate its release at Starbucks, with a peppermint-flavored drink called Elphaba’s Cold Brew and a mango-dragonfruit Refresher called Glinda’s Pink Potion. This coffee chain also introduced an impressive lineup of drinkware in honor of this film.
Stanley
Speaking of drinkware, Stanley also hopped on the Wicked bandwagon with new green and pink tumblers inspired by the film’s leading duo. This limited edition collection was available at Target, along with many other Wicked-themed products.
Betty Crocker
If you’re a fan of baking, Betty Crocker’s Wicked collection will be your favorite. They prepared a vanilla cupcake kit, which will reveal either pink or green batter once you mix the ingredients.
