One of the biggest food trends this season has given us is the boom of cookie decorating videos. Brief guides for making colorful, intricately decorated cookies are all over social media right now, but how did they become so popular?
Holiday Season
Cookies usually experience a spike in popularity during the holiday season due to their festive theme, and that’s exactly what’s happening this year.
Endless Stream
Once you watch one cookie decorating video, more of them start coming up, and they don’t stop. Blame it on the internet algorithms, but the truth is there are so many cookie bakers out there it’s impossible to avoid them, no matter which social media platform you’re using.
Short and Sweet
Cookie decorating videos aren’t necessarily tutorials. They’re extremely short, and usually use fast-forward techniques, showcasing the skill of the baker instead of teaching you to do the same.
Incredibly Soothing
The brief length of these videos is part of the reason why they’re so soothing and comforting. We’re all excited about the final result, and we get to see it only a couple of seconds later, without putting aside a significant amount of time to watch these videos.
