We’ve seen many celebrities launch their own beverage brands in recent years, and Tom Holland is the latest star to embrace this craze. The Spider-Man actor announced the launch of a non-alcoholic beer brand named Bero, inspired by his deeply personal sobriety journey.
Holland started experimenting with sobriety by taking part in “dry January” in 2022, giving up alcohol after a boozy holiday season. He noticed how much better and healthier he felt, so he decided to keep the challenge going for a few more months, and his relationship with alcohol completely changed during this time.
In the sea of celebrity alcohol brands, Holland decided to go down a different route and launch a beer company inspired by his commitment to sobriety. Bero is hitting the shelves on October 16, and its official website describes it as an “alternative that brings all the sophistication and flavor of the best craft beverages while offering something a little different – something that fits into every moment.”
Bero’s first drop will include three non-alcoholic beers in green, red, and white cans, described as “equally familiar and completely new.” Holland teased the brand’s launch with a series of promo videos and images, including one featuring a female figure holding a tennis racquet while opening a can of Bero, rumored to be Holland’s girlfriend Zendaya.
