Snoop Dogg will never cease to amaze us.
Throughout his career, the hip-hop artist has been known as Snoop Dogg, Snoop Doggy Dogg, and Snoop Lion. He has directed films, created a video game, released a cookbook, and is friends with Martha Stewart.
In 2020, the “Gin and Juice” rapper got into the wine game by launching his very own bottles of red and rosé. Under the brand Snoop Cali, they formed part of a collaboration with Australian winery, 19 Crimes.
Now, Snoop has moved on to another popular drink—coffee.
INDOxyz is a partnership with Indonesian coffee entrepreneur, Michael Riady, and will feature beans from Bali, Java, Sulawesi, and Sumatra.
“My relationship with coffee goes way back,” the Doggfather says. “The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going […] Indo is going to change the industry, I can promise you that.”
As INDOxyz plans to have its initial launch in California, the beans will be shipped from Indonesia to Los Angeles where they will be roasted. From there, they will either be sold in their natural form, or brewed into coffee and canned.
We have a feeling that strong coffee is how the 51-year-old manages his dozens of projects.
