Soda maker Pepsi isn’t a stranger to trying out new things and experimenting with their soft drink. Remember when they tried to get us to mix Pepsi with milk? And now they are back at it again with a quirky new product called Pepsi Colachup.
According to the company, Pepsi Colachup is a ketchup infused with Pepsi soda. Pepsi created the condiment in collaboration with the Culinary Institute of America (CIA) and is apparently feeling pretty good about its success.
Pepsi Colachup will make its debut at “selected baseball stadiums” on July 4th and promises a mix of sweet and salty that perfectly pairs up with hot dogs.
“Pepsi has long been part of American culture, and its cool crisp taste has been a favorite beverage choice for generations of Americans. We have always known that hot dogs taste better with Pepsi, and now the experts think so too,” said Jenny Danzi, senior director at Pepsi TM, in a press release.
According to David Kamen, director of the client experience for CIA Consulting, the concept of Pepsi Colachup is both “simple and creative.
“Distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog. It’s a whole new way to enjoy two American classics!” Kamen added.
It is unclear whether Pepsi Colachup will ever make it to retail. So if you are really intrigued to try it out, make your way to the stadiums of Arizona Diamondbacks, Detroit Tigers, Minnesota Twins, or New York Yankees to sample it.
