There is a new McDonald’s in town, sort of. The popular fast food franchise launched its spinoff restaurant chain called CosMc’s, with the first location set to be open in Bolingbrook, Illinois.
The name of the chain is inspired by the franchise’s alien mascot, CosMc, which was used in advertising campaigns in the 1980s and 1990s. It is envisioned as a small-format restaurant that focuses on hot and cold beverages, breakfast food, and sandwiches.
“CosMc’s seamlessly blends brand-new, otherworldly beverage creations with a small lineup of food, including a select few McDonald’s favorites – all designed to boost your mood into the stratosphere, if only for a few moments,” said McDonald’s in a statement.
According to the company, the plan is to open 10 CosMc’s in 2024, nine of which will be located in Texas. This will be considered a test run, after which McDonald’s will crunch up the data and decide whether to expand the concept.
CosMc’s has already caused a big buzz on social media. There have been long queues at the Bolingbrook location, with some people waiting for hours to get their orders. Some of them took it to TikTok to share their experiences at the restaurant. Check them out below.