Ever since COVID hit, food delivery became an even bigger hit than it already was. This inspired some restaurants and aspiring restaurant owners to open so-called Ghost Kitchens, a new concept of kitchens that only do delivery work without actual restaurant-type seating places. Why is this so revolutionary?
First of all, running a ghost kitchen is a much smaller initial investment than opening a restaurant. It requires smaller staff, not as much space, and can be launched quicker. All that aside, one of the main advantages of a ghost kitchen is that it can actually be two or three “virtual restaurants” at once. This means using the same equipment and people to create a few different menus that are presented as a different restaurant on third-party delivery services in order to maximize the number of orders.
With so much flexibility and a lower cost of doing business than traditional restaurants, ghost kitchens are able to offer competitive prices and attract more customers than ever before. They are so popular, you may have already used ghost kitchen services without even realizing it!
