Doritos just gifted us a new flavor! Most Doritos chips have a spicy element to them, but the new addition will be slightly on the milder side. The Sweet & Tangy BBQ flavor has just the right amount of sweetness, complex spices, and tanginess, according to the brand.
“After multiple rounds of development by the Frito-Lay culinary team with various smoked BBQ meats and sauces, we were able to find the ideal complement for Doritos,” stated Stacy Taffet who is the SVP of brand marketing at Frito-Lay. “Now that Doritos Sweet & Tangy BBQ – the first permanent non-spicy addition to the Doritos core profile in over 15 years – has launched, we’re excited to see fans’ reactions.”
In fact, Frito-Lay is banking on that enthusiasm.
With the 2023 Super Bowl coming up in a month, the snack company is offering fans the opportunity to star in this year’s halftime advert which is watched by millions.
All they need to do is share their best “triangle-inspired dance” on TikTok with the hashtags #DoritosTriangleTryout and #Entry and they could be breaking it down nationwide. Entries close soon, with three finalists being selected by January 13, and the winner being announced the week after.
@doritos Get ready for your tri-out. Share this dance using #DoritosTriangleTryout and #Entry ♬ Let's Get It – All Good Folks
