Barbie Pasta is TikTok’s Latest Pink-Infused Obsession

Homemade Beet Pasta
Photo by Bruna Branco on Unsplash

Barbie-inspired foods took the world by storm in recent weeks, with several brands launching food inspired by the iconic doll. Food vloggers on TikTok are now following suit and introducing us to a wide range of pink-infused dishes – starting the viral Barbie pasta.

The success of the Barbie movie made pink the official color of the summer – and not only in the world of fashion. Food on our menu is also changing its color to match the hype, and Barbie pasta is one of the most popular examples of this rising trend.

@renya__dawood Its so yummy hehehe #foryou #barbie #barbiepasta @Barbie Movie ♬ Barbie World (with Aqua) [From Barbie The Album] – Nicki Minaj & Ice Spice & Aqua

TikTok creator Kat Clark helped put this trend on the map with her viral video that shows her making pasta sauce with beets, feta, plain Greek yogurt, and roasted garlic. She blended these ingredients together, poured them over the pasta, and let them rest for about 10 minutes so the pasta would take on the color of the sauce.

@katclark Barbie Pasta 💖 #recipe #barbie #barbiepasta #dinner ♬ original sound – Kat Clark

Clark’s recipe for Barbie pasta is only one in the see of pink-infused dishes that put beets front and center. Even though this trend experienced a huge boom in recent weeks, beet pasta made with similar ingredients is not a novelty in the culinary world, and it’s been around long before the Barbie movie rocked our world this summer.