After almond milk and oat milk took the world by storm in the past few years, it’s time for another plant-based alternative to take its time in the spotlight. Potato milk will be everywhere in 2022, but what is this food craze all about?
Potato milk started trending after it made it to Waitrose’s list of food trend predictions for 2022, together with umami and climatarianism. According to this report, potato milk is “low in sugar and saturated fat” and “it’s set to dominate coffee shop menus in the coming months.”
If you’ve been wondering where to buy this drink, Waitrose’s got you covered. They’re getting ready to introduce DUG, a vegan-friendly drink made from potatoes, and we’re waiting to see if other popular supermarket brands will follow.
DUG is a Swedish brand, and they describe their potato-based milk as deliciously creamy, claiming it “makes perfect foam in coffee, works just like any other milk and just so happens to be the most sustainable alternative on the market.”
According to The Guardian, the process of creating this milk is still a trade secret, but it’s produced by heating up the potatoes and then emulsifying them with rapeseed oil. It may seem unnecessary with so many plant-based milk options out there, but potatoes use less land and water to grow than all the alternatives, and that’s why this milk is being hailed as the most sustainable option.
