Beyond Meat is one of the world’s leading plant-based brands and they often join forces with celebrities to get their message across. Kim Kardashian is the latest star to join their mission and she made quite a splash with her very first Beyond Meat ad.
Kardashian joined the company as chief taste consultant, determined to help the company’s mission with her greatest asset—her taste. In a statement announcing their collaboration, she said it’s empowering to know that small changes to her family’s diet can make a big impact.
“I am really inspired by Beyond Meat’s mission and love that they are not only making plant-based eating delicious and accessible, but are doing so in a way that benefits both people and the planet,” said Kardashian.
The Skims founder also said that she’s been a huge fan of Beyond Meat’s products, including their beef, burgers, and chicken, long before joining them as a chief taste consultant. Social media users weren’t so convinced and called her out for not actually tasting any food in the ad. Kardashian was quick to debunk their claims by sharing videos that show her enjoying Beyond Meat on social media.
Kardashian joins a growing roster of the brand’s celebrity ambassadors, including Kevin Hart and Shay Mitchell, and she’ll share her favorite Beyond Meat products and recipes through the brand’s newsletter.
